ICANN (Internet Corporation for Assigned Names and Numbers) is going crazy and allowing suffixes named after brands, hobbies, political causes and just about anything else.
Under guidelines approved Monday, Apple is planinng to register addresses ending in ".ipad,"
By this the web addresses will expand beyond dot.com, with top businesses and governments expected to hasten to apply for signature domain names.
The Top-Level Domain program will be ratified by ICANN (Internet Corporation for Assigned Names and Numbers) in Singapore on June 20 and will be followed by a four-month global communication campaign to get anyone with a digital presence onboard with this drastic change.
Following this there will be a 60-day window to apply for a Top-Level Domain name, attached with a hefty application fee to discourage joke applications. The first Top-Level Domain names are said to come into effect by the middle of next year.
Trademark holders will be protected when applying for a domain name, whilst it has been reported that no one will be allowed to apply for a city name, such as .Sydney or .NewYork, without written approval from the relevant government.
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